by Jacquelyn Reeves | Sep 8, 2020 | Communication
How to Effectively Market to Americans?A case study from a successful German company Jacquelyn Reeves interviewed by Patrick Witt,Senior Sales & Influencer Manager US (2016)Spreadshirt (Leipzig) Jacquelyn Reeves is an expert in the field of intercultural...
by Jacquelyn Reeves | Sep 8, 2020 | Communication
Review: Managing Challenges Across CulturesBy Roberto Guida, David Trickey, Ezio Fregnan Managing Challenges Across Cultures describes and documents the path of a complex global organization to multicultural proficiency as designed and implemented by the...
by Jacquelyn Reeves | Sep 8, 2020 | Communication
Small talk delights and confounds us, and it is worth asking why. In this short humorous piece I will confine myself to American small talk, as there appear to be different variations on this tune, as Mark Twain might also have pointed out if he had written more about...
by Jacquelyn Reeves | Sep 8, 2020 | Communication
I recently travelled for four weeks through Italy and didn’t speak any Italian. Oops. I say “oops” because communication with people of other cultures is my field of expertise—Intercultural Communication and hopefully communicating in general. Well, of course, I said...
